Growing Detroit businesses from idea to open.

Motor City Match is designed to assist Detroit entrepreneurs at critical stages of their business development - from idea to open.

Motor City Match connects new businesses with services and space to grow, providing them with the funding and tools to fuel the city’s entrepreneurial revolution.

Plan

Guides new and informal businesses through creating a business plan, registering as the appropriate legal entity, and becoming transactional.

Develop

Helps transactional mobile, digital, or home-based businesses refine their current operations to determine the appropriate permanent space for their business to develop.

Design

Matches new business owners that have a location in Detroit with a professional Design team to create the appropriate design, plans, and drawings to begin the build out of their space.

Cash

Close your financing gap and open your business to the public with the support of our matching grants, partner loan financing, and general consulting services.

$19.1 million

in Grants

174

Open Businesses

2,095

Businesses Served

$102.7 million

Committed Investment

Shop Local

Explore our Open Businesses

View Stores

Find a Space

View Vacant Commercial Properties

See Property Listings

Application Open and Close

Award Selection

Applicants Notified By

Round 29: April 1-May 1, 2025

Round 29: May 1 - July 22, 2025

Round 29: July 22, 2025

Round 30: September 1 - October 1, 2025

Round 30: October 1 - December 31, 2025

Round 30: December 31, 2025