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Jade Rabbit
Honoring the past, living in the present moment,
and intentionally shaping the future
Transforming city landscapes
into vibrant, sustainable food
systems by honoring traditions,
fostering community resilience,
and creating pathways for
connectedness to nature for
everyone
Urban Agriculture
Development
Design services inspired by nature's wisdom. Creating + refreshing initiatives to design programs within the food system with clear values and processes for focused, effective teams with pointed strageties and goals
Project Design
Immersive experiences fostering deeper connections with ancestral wisdom + nature to inspire innovative strategies for value centered leaders and stewards
Curated Experiences
Charting a path forward with
sustainability + equity at the
heart of every decision, we help
your organization to identify +
reach your goals
- Businesses
- Non-Profits
- Collectives
Strategic Planning
Shaping the Future
how we’re
Collective Responsibility
STRATEGIC PLANNING AND ITS IMPACT
ON DIVERSITY, EQUITY, + SUSTAINABILITY
We live in a globalized society where most communities are interconnected to so many different places and cultures at any given time. We know that
diversity is our strength. Similarly in nature, an ecosystem’s strength is based on its biodiversity.
Strategic planning plays a vital role in fostering diversity, equity, and sustainability within
organizations and businesses. An inclusive strategic plan ensures that varying perspectives,
experiences, and wisdom are considered, driving innovation, engagement, and overall
performance.
Sustainability, an increasingly crucial aspect of every business and organizational model, can
also be effectively integrated and managed through strategic planning. It provides the
blueprint necessary to align an organization’s operations with our collective environmental
responsibilities, alongside economic objectives. By setting clear sustainability goals and
monitoring progress through continued strategic planning, organizations not only contribute
to environmental conservation but can also benefit from cost savings in the long run,
improved trust with stakeholders, and increased longevity in the market.
Abundant Solutions
For Collectives
businesses, non-profits, groups of humans
Strategic plans offer a clear direction and comprehensive vision that aligns all parts of an organization. This vision acts as a guidepost, providing transparency for the organization and its stakeholders. It also allows organizations to anticipate potential challenges and opportunities, giving them the ability to adapt and thrive. With a good strategic plan, organizations can navigate the complex business landscape, anticipate and manage risks, and seize opportunities swiftly and effectively. It ensures that every decision and action is guided by a collective vision, fostering unity and coordination among teams.
Moreover, strategic plans help organizations stay resilient and adaptable amidst market fluctuations and unexpected changes, promoting sustainable and forward thinking business practices.
Led by Nature +
Curiosity
At Jade Rabbit, we draw much of
our inspiration from Mother Earth.
Just as ecosystems function through
a perfect alignment of diverse
elements, we strive to create a
harmonious balance within our
organization and the communities
we engage. We view our business as
a living, evolving entity, akin to a
thriving forest, where each project
and initiative is like a unique species,
playing a critical role in maintaining
the vitality of the whole. Similarly, the
diversity and resilience inherent in
natural ecosystems guide our
approach towards building a diverse,
inclusive, and resilient society.
In essence, nature is our greatest teacher. It instructs us on the importance of adaptability and balance. Our frameworks are rooted in Earth wisdom and continue to evolve as we continue to learn from the land and our beloved community. We believe that by incorporating the values of sustainability and equity into our work, we are doing our part to empower a better world. This ethos of sustainability and equity are etched in our identity, and our commitment to lean into curiosity to find the solutions of tomorrow.
Pouring
into
Community
The Alchemist
Alita Kelly
Jade Rabbit, was founded by the organization’s lead strategist, Alita Kelly. Alita is a serial entrepreneur with several food businesses under her belt including South East Market, a sustainable + equitably focused grocery store launched in late 2020. She has worked on local and national policy campaigns around sustainable agriculture. Alita has served on several boards, many in leadership positions including as Chair for the Grand Rapids Urban Agriculture Committee.
She’s been the first person in every position she’s ever held which has served as incredible experience for her love of innovative project design.
When Alita isn’t working she enjoys spending her free time with her partner and their two daughters, daydreaming, traveling, restoring a 10 acre apple orchard, and spending time with her big family rich in elders.
Our Clients
- Downtown Grand Rapids Inc (DGRI)
- City of Grand Rapids Park and Recreation Department
- Michigan Department of Education (MDE)
- MSU: Center for Regional Food Systems
- Michigan Food and Farming Systems (MIFFS)
- West Michigan Young Farmers
- Access of West Michigan