Reading for Pleasure

Children and young people's reading for enjoyment is at an all-time low

Our latest research which explores children and young people’s reading for pleasure and daily reading habits in 2025, supported by Twinkl, reveals that the picture remains just as concerning a year on.

The report, taken from the results of 114,970 children and young people in the UK aged 5 to 18 who completed our annual literacy survey, shows a continued decline in children and young people’s reading enjoyment, albeit at a slightly slower pace than reported in our 2024 research.

• Only 1 in 3 (32.7%) children and young people aged 8 to 18 say they enjoy reading in their free time
• Only 1 in 5 (18.7%) say they read something daily in their free time

Both these statistics are their lowest levels in twenty years since we began tracking reading enjoyment and daily reading habits.

READ OUR 2025 RESEARCH REPORT IN FULL

New insights reveal reading motivations

However, despite a deeply concerning picture, new insights in the report show us what motivates children and young people to read and offers a window into what might re-engage those with the lowest levels of reading enjoyment.

What are some of the key motivators for children and young people to read in their free time?

While more girls read for wellbeing and emotional support, more boys leaned toward reading to connect with causes or the wider world. Reading to build knowledge and skills was equally strong across genders.

Children and young people who report low levels of reading enjoyment, though less engaged, still recognise reading’s educational value - nearly half said it helps them learn new words or new things.

How can we support children and young people to grow a love of reading? 

The findings from our 2025 report suggest a need to align reading with children and young people’s personal interests and media habits in order to encourage a love of reading in their free time. Insights highlighted the following key motivators for those who took part in the survey:

In fact, in 2025:

• Half (49.3%) of children and young people still read fiction or short stories in print each month.
• Two in five (40.1%) read non-fiction books, while
• comics and graphic novels (29.2%) and magazines (21.3%) also remain popular choices.
• Digital formats dominated in other categories, with song lyrics (60.7%) and news articles (28.2%) mostly read on screens.

These insights are powerful.

They suggest that re-engagement is possible, especially if we personalise reading opportunities around interests, allow autonomy in choice, and better link reading to other media children and young people already recognise as part of their cultural life.

Why is reading for pleasure important?

Our previous research shows reading for pleasure can support reading, and wider literacy, skills, wellbeing, empathy, confidence and aptitude for learning. In fact, our 2024 research showed that twice as many children and young people who enjoy reading in their free time had above average reading skills than children who don’t enjoy it (34.2% vs 15.7%).

Therefore, reading for pleasure is an important mechanism to encourage reading frequency which in turn is more likely to foster and improve a child's reading skills - something which is of fundamental importance at a time when children and young people’s reading skills are cause for concern, particularly for those from disadvantaged communities.

There are many benefits to nurturing a love of reading in a child's free time. It is a tangible way to equip children with the reading skills they need to thrive in school and beyond, as well as empower them with the chance to discover new things, both about the world around them and people and cultures they may not yet know and explore their sense of self.

Together, we can play our part to grow a generation of readers and make sure no child is left behind.

What are we doing to support children to discover a love of reading?

Over the next three years, through our organisational strategy, we will continue in our commitment to directly support and empower 1.5 million more children and young people from disadvantaged communities to read for pleasure and develop greater confidence in their reading skills.

This includes ensuring every primary school has a dedicated library or reading space by 2028 through our Libraries for Primaries campaign and supporting young families with children aged 0 to 5 through Early Words Matter, which champions the crucial role of stories, songs and shared book experiences in building early language and emotional bonds that form the bedrock of future reading enjoyment and success.

We are calling for a joined up, multi-sector response from schools, libraries, other charities, businesses and government to amplifying our collective reach and influence, strengthening our impact and re-imagining solutions to this complex crisis. Through England’s ongoing Curriculum and Assessment Review, we are also calling for a culture of reading for pleasure to be embedded into all levels of the education system.

We continue to expand our current education programmes, offering high-quality reading for pleasure resources, and training opportunities for practitioners as well as increasing our community activities and family support around reading for pleasure.

How can you get involved?