Car Seats, Boosters & Seat Belts
About
Keeping children safe while traveling is a top priority for parents and caregivers, and often parents seek out information regarding car seat safety. Material created for this campaign covers topics every step of the way — from purchasing the correct car seat according to a child’s weight and height, to properly installing it, and when to move them to the next type of seat.
Key Dates:
- September 21-27, 2025: Child Passenger Safety Week
- September 27, 2025: National Seat Check Saturday
Many assets are available in English and Spanish. Share this information with partner organizations to help spread the message across communities.
Facts
Child Safety facts, stats and reports from NHTSA's National Center for Statistics and Analysis
Get More Facts & ReportsSocial Media
This social media playbook contains sample social media content in English and Spanish for Child Car Safety and Child Passenger Safety Week. Download this guide for instructions on posting the below playbook graphics to Facebook, X and Instagram. The content is designed for easy posting and seamless integration into your current social media strategy. Supporting graphics are available in the Graphics section of this webpage.
Talking Points
We've prepared talking points related to child passenger safety. After downloading, we encourage you to add local stats and facts to the document
Earned Media
We've produced sample news releases that can be used throughout the year for media outreach. For news releases specific to Seat Check Saturday, see our Child Passenger Safety Week section.
Graphics
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Videos
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Ads
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The above videos are available on YouTube and through AdCouncil.org.
Note: No one may alter, edit, or change a NHTSA TV ad or web video.
Child Passenger Safety Week
Child Passenger Safety Week is September 21-27, 2025, and you'll see increased communication related to child passenger safety. You can use any of the material available on this page to increase your safety messaging. In addition, several documents specific to Child Passenger Safety Week are available.
- Coming Soon
Future Dates
Car Seat Ease-of-Use
Campaign Research
Additional Resources
- Educational Flyers
- Grandparents & Car Seat Safety: English | Spanish
- Pregnant Women's Guide To Buckling Up: English | Spanish
- Seat Recommendations: Choosing the Right Seat: English | Spanish
- Booster Seats: Keeping Your Big Kids Safe: English
- Knowledge Saves Lives: English
- How to Use a Car Seat Harness: English | Spanish
- How to Use a Car Seat Tether: English | Spanish
- What Is a Tether and Why Is It Important: English | Spanish
- Photos & Icons
- Instructional Videos
- Rear-Facing, Forward-Facing, Booster, Belt: English
- Guides
- More child safety resources