United States Department of Transportation
Drug-Impaired Driving
About
Drug-impaired-driving prevention messaging is essential to any road safety communication plan, in all regions of the United States.
We offer communication resources for year-round social norming campaigns as well as high-visibility enforcement campaigns. While both campaigns help spread awareness and educate the public about the deadly consequences of drug-impaired driving and urge those who have been using drugs to get a sober ride home, the high-visibility enforcement campaign also includes messaging related to increased law enforcement during certain periods.
Social Norming
If You Feel Different, You Drive Different
If You Feel Different, You Drive Different
This campaign runs year-round, when high-visibility enforcement is not taking place, and focuses on social norming as a way of deterring drug-impaired driving.
Learn More →Enforcement
Drive High, Get a DUI.
Drive High, Get a DUI.
This high-visibility enforcement campaign runs during specific times of the year. Messaging should include the consequences of drug-impaired driving and be supported by increased law enforcement.
Learn More →Facts
Drug-impaired driving facts, stats and reports from NHTSA's National Center for Statistics and Analysis
Get More Facts & Reports- From 2019-2021, NHTSA conducted a study at several trauma centers and medical examiner offices involving drivers who were seriously injured or killed. The study found that about 26% of those drivers had active THC, which is found in marijuana, in their system.
For facts translated in Spanish, visit NHTSA.gov/Espanol.
Special Activations Within the Next 90 days
Fourth of July | If You Feel Different, You Drive Different
Fourth of July | Drive High, Get a DUI. (Certain Areas)
Additional Resources
- Over the Counter and Prescription Drugs: Talking Points | Social Media Posts | TV Ads
- NHTSA Image Library
- NHTSA's Drug-Impaired Driving webpage: English | Spanish
- Drug-Impaired Driving Countermeasures That Work
- Sign up to get campaign updates via email from Traffic Safety Marketing