School Bus Safety
Millions of children across the nation ride on a school bus every day – that’s why school bus safety is important in every community. Use this material to educate the public about bus stop safety, including illegal school bus passing.
Many assets are available in English and Spanish. Share this information with partner organizations to help spread the message across communities.
A reminder, National School Bus Safety Week is October 20-24 — an opportunity to increase safety messaging.
Facts
School bus facts, stats and reports from NHTSA's National Center for Statistics and Analysis
Get More Facts & ReportsSocial Media
Sample social media posts are available for you to use on your various social media platforms, including Facebook, X and Instagram.
Talking Points
We've prepared talking points related to school bus safety. Some are for drivers, and others are for parents and students. After downloading, we encourage you to add local stats and facts to the document.
Graphics
Asset Type
Banner Ads
Asset Type
Live Reads
We've produced live reads that can be used on radio. There are five options: 60, 30, 15, 10 and 5 second reads.
National School Bus Safety Week
October 20-24, 2025 is National School Bus Safety Week and you'll see increased communication related to school bus safety. You can use any of the materials available on this page to increase your school bus safety messaging.
In addition, sample news releases can be downloaded and used during National School Bus Safety Week.
Additional Resources
- Toolkit: Planning Safer School Bus Stops and Routes
- Best Practices Guide: Reducing the Illegal Passing of School Buses
- NHTSA school bus image library
- NHTSA.gov School Bus Safety: English | Spanish
- Sign up to get campaign updates via email from Traffic Safety Marketing